Search results for "Media communication"
showing 10 items of 10 documents
Estimating Applicability of New Mobile Content Formats to Organizational Use
2003
Innovations on information and communication technology reshape organizational communication. Our ability to estimate applicability of new technologies and content formats to organizational use has been limited to generic quantitative methods at the level of technologies and industries and elaborate qualitative methods targeting specific phenomena at the organizational level. In this paper we estimate quantitatively the applicability of MMS, SMS, XHTML, and XML to organizational use based on an analysis of all communication of an organization unit. We enumerate over 700 communication genres using a genre-based information systems planning method, categorise them with taxonomy of communicati…
Análisis comparativo del discurso sobre Innovación Disruptiva en los medios de comunicación y la literatura académica
2020
[EN] This study aims to compare the media discourse on the disruptive innovation phenomenon with the academic literature published on that topic. For this purpose, 864 news articles referring to disruptive innovation were retrieved from the international news database Factiva. In addition, 161 academic papers including the term “disruptive innovation” were found on the Core collection of Web of Science published from 2004 until 2019. The automatic content analysis of the data will be carried out with the text-mining software Leximancer. The expected contribution of the study is related to uncovering how the media, in its role of agenda-setter and facilitator of the adoption of disruptive in…
Consumer-Generated Reviews on Social Media and Brand Relationship Outcomes in the Fast-Food Chain Industry
2017
A number of studies agree on the fact that social media users tend to trust more the contents created by other users than those generated by companies’ marketing departments or advertising agencies. However, little is known regarding whether social media can actually enhance brand trust and other brand relationship outcomes that are deemed critical to the hospitality marketing literature. This paper seeks to offer some important insight on this issue by examining the impact of consumer-generated reviews on social media on four main pillars of the relationship marketing paradigm, i.e., satisfaction, trust, commitment, and loyalty. The inter-relationship between brand outcomes is also examine…
Comunicare per valorizzare: un progetto per il sito Archeologico di Eraclea Minoa
2019
Innovativi processi e linguaggi multimediali stanno trasformando i tradizionali sistemi di valorizzazione dei beni culturali. La pervasiva diffusione delle tecnologie digitali e virtuali ha infatti permesso l’elaborazione di strumenti e metodi particolarmente efficaci per la comunicazione e valorizzazione anche degli aspetti immateriali di oggetti e siti caratterizzati dal loro valore storico e dai significati culturali che trasmettono. In particolare la complessità e ricchezza d’implicazioni culturali proprie dei siti archeologici, richiedono oggi efficaci elementi di informazione e comunicazione per attivare coinvolgimento e piena consapevolezza nei visitatori, anche se in presenza di poc…
Flexible and Modular Support for Multicast Rate Adaptation in WLANs
2013
The flexibility and virtualization capabilities provided by wireless cards have received significant attention as a means to reduce development costs. In this paper we present a modular architecture that exploits the features provided by emerging PHY and MAC implementations to rapidly develop new rate adaptation algorithms for multicast trans- mission in wireless LANs. We validate our solution by developing three rate adapta- tion algorithms that use an innovative sensing mechanism to evaluate the frame recep- tion correlation of the members of the multicast group. The experimental results obtained on a real-life testbed show that our solutions permit to increase the performance of multicas…
Work-Related Social Media Use : The Mediating Role of Social Media Communication Self-Efficacy
2022
Social media use has become an indispensable part of knowledge work. Employees posting work-related content on social media are considered credible sources of information and have significant importance for how stakeholders, such as potential customers and future employees, perceive the organization. Therefore, employees’ ability to communicate about their work on social media has become a competitive advantage both for individual employees and for their organizations, especially in the professional service sector. Hence, understanding the role of employees’ ability to use these social media professionally is crucial for understanding the communicative behaviors of contemporary knowledge wo…
Wireless ATM : handover issues
1998
Basic aspects of cellular systems and the ATM transmission technology are introduced. Wireless ATM is presented as a combination of radio ATM and mobile ATM. Radio ATM is a wireless extension of an ATM connection while mobile ATM contains the necessary extensions to ATM to support mobility. Because the current ATM technology does not support mobility, handover becomes one of the most important research issues for wireless ATM. Wireless ATM handover requirements are thus analysed. A handover solution relying on two inter-related handover protocols is presented and evaluated. Future research is needed to compare this solution with options presented by earlier research and possibly combine the…
„Fani głodówek (głodówka lecznicza)”, czyli o amatorskich poglądach na terapię
2022
Therapeutic fasting has a long history. Nowadays, as an alternative therapy method, they enjoy great popularity. Descriptions and theories about them can be followed not only in various publications, but also on the Internet: in online forums, posts and comments on Twitter, videos on YouTube, social media among others. A group created on Facebook under the name “Fans of hunger (therapeutic hunger)” is of a particular interest. Posts that can be followed here perfectly illustrate the popularity of this alternative method of treatment and the influence of any publications encouraging starvation on its followers. They also show, in many cases, a lack of reflexivity, a strongly emotional and, t…
Volcanic risk and the role of the media. A case study in the Etna area
2019
On December 24, 2018, the Etna volcano has recorded a significant eruption. Linked to this phenomenon, after a seismic swarm of 72 shocks, a 4.8-magnitude earthquake struck a large area North of Catania city, on the Eastern coast of Sicily. Six villages reported 28 injured people and damages to the building. According to seismologists the earthquake had an unusual level of magnitude. Yet, despite the real danger of this event, many people who live around the volcano, in one of the most densely populated areas of Sicily, perceived these facts in an ambivalent way. Indeed, their lives continued as before even in awareness of the natural hazard, while several media presented the situation as r…
The Web Participatory Environment: a New Genre in Health Exchange
2014
The Internet has provided new and expanded means of communication, incorporating all forms of discourse and registers, including that of medical discussion. Certain sites, in fact, specialise in healthcare and provide information, offering direct access to counsellors (medical professionals qualified to provide advice) and forums in which the role of participants is that of potential nonspecialists who share opinions, gather information on healthrelated issues and ambiguous medical meanings. The benefits of a healthrelated online forum lie in its ability to quickly and conveniently connect people to both important information and to other people with knowledge regarding a specific health…